Let Us Help You Leverage These Digital Marketing Essentials to Boost Your Business
Electronic Press Kits (EPK)
For those who don’t know, an Electronic Press Kit – or EPK – is a professional document that contains relevant information and assets about you and your business. In a way, it’s like a digital resume.
- As the name implies, an EPK is generally intended for press, journalists, media or bloggers, but it can also be used for other types of industry people, like talent buyers and promoters. EPKs serve 2 general purposes – selling yourself and making it easier for the other party to do what you want them to do.
- Just like with a job resume, your EPK should be structured around educating the reader on your previous accomplishments. So, if you want publicity or press, your EPK should provide all the information that someone would need to write about you.
- You might think that most of what people need is on your website already or scattered around the internet. The advantage of using an EPK is that you’re providing all relevant info for press, bloggers, promoters, buyers, speakers, etc in one convenient place, so they don’t have to Google and research you, especially since they’re doing something that is going to benefit you. Having one general EPK can work, but sometimes you may need to have multiple versions depending on who it is for and the goal you want to accomplish.
Google Analytics
Google Analytics works by the inclusion of a block of JavaScript code on pages on your website. When users of your website view a page, this JavaScript code references a JavaScript file which then executes the tracking operation for Analytics.
- Over 72% of websites in the Quantcast Top 100K have chosen Google Analytics as their analytics platform of choice.
- Our team can assist you with the proper setup and implementation of a new or existing Google Analytics account. We make certain that the analytics account is configured correctly and that you are capturing the necessary business data to use in your data analysis.
- Already have Google Analytics set up, but need help getting your analytics to do more? Our team of Google Analytics experts can consult with you to determine your data goals. We can interpret your existing data, recommend solutions to aggregate data across multiple websites, create customizable reports, set up conversion funnels and more.